The B&T Awards hold a prestigious position in the advertising, marketing, and media sector, serving as a benchmark for excellence within the communications community of Australia and New Zealand for almost 15 years. With a judging panel consisting of experienced brand marketers, advisors, and media owners, the awards program covers a wide range of categories, reflecting the entire communications discipline.
While maintaining the historical association between the brand and the award design, B&T made the decision not to redesign the specific award. However, Platinum Awards was able to enhance the B&T Agency of the Year Award by upgrading the material from painted gold aluminum to solid brass.
This upgrade in material from aluminum to solid brass brings a significant improvement to the award. Solid brass lends a substantial weight to the award, giving it a more luxurious and high-quality feel. The change in material elevates the overall impression and enhances the value associated with receiving the B&T Agency of the Year Award.
The decision to upgrade the material of the B&T Agency of the Year Award from painted gold aluminum to solid brass aligns with B&T’s vision of maintaining the award’s historical association while elevating its overall quality. This enhancement contributes to the prestigious nature of the award and reinforces its status as a symbol of excellence within the advertising, marketing, and media sector of Australia and New Zealand.